
services / social marketing
marketing that changes attitudes.
zSMART is a specialist division of Zeleman that combines socio-economic development sector experience, local knowledge, and private sector energy to enact social change in Ethiopia.
Leveraging our proximity to Zeleman’s creative agency, we deliver full-cycle execution and evaluation across social marketing campaigns, behavioural change initiatives, communications for development, social franchising, and corporate social responsibility programs.

what we offer
Campaigns that inform and shift understanding.
Communication built to change what people do.
Scaling impact through trusted local networks.
Purpose-led work that does lasting good.
the organisations we partner with.




















































every great project starts with a simple hello.
we're ready when you are.